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December 03, 2004

How Does Your Talent Garden Grow?

How do design newbies break into the biz? Pure Design - a contemporary furniture and accessories manufacturer utilizing the aptitude of freelance designers. Working without boundaries and insisting on unlimited creative freedom, Pure Design seeks out the untapped resources in the design world by hosting competitions around the world. Their latest finds are Shimon Watanbe and Masahiro Minami.

Pure Design's limitless approach has resulted in the attainment of invaluable and innovative designs and products. So why aren't more manufacturers seeking out these same newcomers? Have manufacturers become so accustomed to working within limits that they can't see outside the carefully designed modern box? How does your company find new talent?

For all things contemporary, visit Pure Contemporary.


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