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December 30, 2004

You Can Learn a Lot from an Electronics Company...

Really, we don't want to beat you over the head with it, but branding and marketing turn pitfall companies into windfall companies. Take a moment to see what setting a clear brand strategy and positioning consumers to associate their brand with specific benefits did for the once struggling Taiwanese company BenQ. They've built their brand to achieve a marketer's ultimate goal--cult status. Interesting, and the best part is, all of their strategies are easily applicable in contemporary furniture, the world that branding forgot.

Read BenQ Corp thrives on its brand name and experience their success.

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