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January 18, 2005

Laurier Banks on Titanium Finish

Canadian furniture maker Laurier has been steadily and subtly upgrading its wood product line to meet the needs of the luxury market. Its patented titanium-based finish InfiniT, guarantees against scratches for 25 years. To demonstrate, Marketing Director Simon Perreault grabbed a piece of steel wool and assaulted two pieces of wood (blocks that is -- and not the dresser, we noticed) -- one finished with InfiniT and the other not. Sure enough, no scratches on the titanium-finished block. Very impressive. But heck it was only steel wool -- for a real test let my two sons at it.

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