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March 08, 2005

Alno Pictures Your Kitchen

As it continues to push its re-branding effort here North America, Alno, Germany's largest kitchen maker, has introduced the Picture Line, a patented process of putting images, like your wedding picture, on cabinetry. The Picture Line is a key component to AlnoUSA's personalization campaign. Literature notes that when you tire of an image, you can easily swap out the door -- leaving the cabintry in place. Much easier than Mao's way.

But if you are shy about having faces adorn appliances, Alno has hundreds of images for you to chosse from -- or pick your own. In fact, if you're not ready to sell the hood of your car as ad space to a major corp, start small, like in your kitchen.


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