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March 07, 2005

Cars and Responsible Design

Recently, a designer Pure Contemporary interviewed mentioned an oft heard complaint, that most car designs are irresponsible when it comes to the environment--all style, no content. That sent us scrambling to find the few companies and designers who put their focus on ecology but don't skimp when it comes to style.

Our favorite was the winner of the 3rd Peugeot Design Contest, where each contestant was asked to create their perfect version of a future car: one that takes into account the designer's tastes, needs and specifications. For Andre Costa, a 23 year old designer from Portugal, this meant electric power. Costa developed the Peugeot Moovie, and it looks more like a futuristic bicycle helmet than any car we're used to seeing. Its electric power is meted out to drive two enormous back wheels. The reasoning behind their size: bigger wheels need fewer rotations to move the car; fewer rotations means less electricity is used. Kudos to Costa, and to Peugeot for sponsoring this event. Peugeotandrecosta

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