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March 11, 2005

Elite Leather & Lulu DK from Fabric to Furniture

Lulu_picElite Leather partnered with NYC textile designer Lulu de Kwiatkowski, founder of Lulu DK, to design whole new line for the furniture company, Lulu DK for Elite Leather. The collection debuts in April at the International Home Furnishings Market in High Point and includes 20 pieces, including chairs, beds, ottomans, sofas, sectionals and accents.

Lulu creates bold floral and geometric patterns for fabrics, wallcoverings and baby linens. They're familiar with a twist so, she's said, both you and your mother can love the same print.

Details on her designs for Elite are sparse at best (some bold colors, some muted, with coffee browns, polar blues, and some pieces in one of her signature styles, printed leather) but what is obvious is the furniture company's drive to grab onto a new market. Lulu's popularity lies with a young urban market interested in quality contemporary pieces, and willing to pay for them--prices for Lulu's Elite pieces range from $1,500 for chairs to $8,000 for sectionals. Will they follow their textile savant over to the furniture industry? Or will she cultivate a new following of furniture lovers?

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