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April 19, 2005

More Better Net

Those faster Internet connections are causing more people to spend more time online, reports Forrester Research and Headline Vision for Yahoo and WPP Group's Mediaedge:cia. The research, based on in-home ethnographic research and a survey of 3,200 U.S. consumers, found those with high-speed Net access visit twice as many Web pages than those with dial-up connections. According to the study, about 70 million Americans now have broadband connections. The changing media consumption patterns were more pronounced for those with home wireless broadband connections. The study found that group spent 25 percent more time online and watched 11 percent less TV.

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