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June 23, 2005

GUBI, Modern Art & World Trade

The Danish Design firm GUBI introduced its GUBI chair, the first industrial product created by moulding 3-D veneer, to enough rave reviews to earn it a seat in the permanent collection at the New York MoMA. But joining the ranks of Eames, Thonet, Panton and Gehry was just the beginning for the company that, though founded in 1967, just began exporting to the US last July.

When architects from Skidmore, Owings & Merrill LLP, commonly called SOM Architects, first saw the GUBI chair at the Cologne Furniture Fair in 2004, they knew they wanted to use it for some of their projects (SOM is the name behind The Empire State Building and Chicago's Sears Tower). What did they eventually decide to do with it? GUBI is the furniture of choice for their new building, 7 World Trade Center. The 25th of 52 floors will be "the office of the future"--furnished by GUBI.

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