Musings with Cory Grosser

  He describes his style as pure and refined with a bent toward the young and cool, but  Cory Grosser's designs and company aren't summed up that simply. Positive Industrial Design has an agenda beyond creating clean pieces for companies like Dellarobbia and Magis; Grosser is also a brand strategist and takes as easily to projects like building the image of Ford Motor Co. as he does to building houses. But being able to work across these disciplines doesn't mean he'll take any job. His philosophy for always netting a positive result: Don't take all the projects, take all the right projects. Continue