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July 11, 2005
Anima Causa & Design From the Heart
Sarit Attias and Amit Axelrod 
call their design firm Anima Causa, meaning From the Heart. It's a great name for the Isreali company that takes design well into the realm of feelings. One of their most popular designs, a mushy blanket of attached squishy balls, even takes the name Feel. Feel can be twisted, turned and set up in almost any way and can be seen across the globe from Issey Miyake's Haat and Aoyama shops in Tokyo to the museum of art in Los Angeles County. More info at http://www.animicausa.com.
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» i call him squishy from this red book
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Tracked on Jul 12, 2005 4:40:50 PM
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