Before Scraping and Priming, Just Point and Click

When Pure Contemporary began to see consumer interest in interior painting and color rise, we took action and brought on Devine Color founder, Gretchen Schauffler, to answer readers' questions and lend insight to their color dilemmas. It was only a matter of time before others caught on to the magnificence of Devine Color... Congratulations!

     Devine Color, a boutique paint maker, offers only 128 colors - not the thousands offered by major paint companies. But Devine's selection was plenty for Nora Berwick, a marine biologist. Ms. Berwick recently had the white walls of her home in Hillsboro, Ore., repainted in Devine's Cayenne Red and Organza, a sand color, with some touches of Tempest, a gray-lavender.

     She did not bother to investigate other paint brands, she said, acknowledging that "I didn't even ask the price." The reason, she said, was that she "was so enthralled with their palette of colors after I saw them at a friend's house."

Continue reading Elizabeth Olson's Before Scraping and Priming, Just Point and Click from the July 24, 2005 edition of The New York Times.

http://www.nytimes.com/2005/07/24/business/yourmoney/24paint.html?