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July 26, 2005

You Design Your Dinnerware at pfz, Pfaltzgraff

PhaltzgraffThe Pfaltzgraff Co., branding itself as "America's leading manufacturer of casual dinnerware and accessories for the home" this Spring launched a new, more casual company that's just as creative as its consumers are. It's called pfz and it’s perfect for the person who knows what they want in their dinnerware, within limits.

Pfz allows consumers to customize plates, serving pieces, mugs and bowls through its website’s very intuitive interface. But ease of use doesn’t necessarily mean you can create the dinnerware of your dreams. Options are limited and some designs will not be available with colors other than "coconut cream."

Even with its limitations, the customization allows for plenty of stripes, patterns, images—something like the Clip Art choices in Microsoft Word--even words and enough combinations to make almost anyone happy.

As for the timing, it couldn't have been better. Pfz has a monogramming option. For those of you who've noticed monograms popping up on everything from totes to toe-rings, pfz monograms are a big plus. In fashion, initials go in and out of style, in house wares, they've always been apropos.

Tell Us Your Thoughts Here!

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Comment on This Article Here! You Design Your Dinnerware at pfz, Pfaltzgraff:

I absolutely love this idea! I'm very picky about my dining-wear. This customization option makes for a stress free approach to finding the perfect set! It also is a great way to bring costumers in; being able to meet their requirements for design/color etc.

Alison Horvath
National Sales
Advance Furniture

Posted by: Alison Horvath | Jul 29, 2005 1:15:14 PM

I just love Pfaltzgraff dinnerware patterns and colors...

Posted by: Becky | May 27, 2008 12:38:26 AM

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