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August 28, 2005

You are the Ultimate Brand--Live the Lux Life


Design is worldwide and all the time--and certain brands equate to certain ideas of lifestyle. People who buy Chanel are not perceived as being the same people who buy Vivienne Westwood. Same goes for furniture.

Take it from Tom Ford, the man credited for reviving Gucci:

"For me fashion doesn't stop at clothes," says Ford. "Fashion is everything. Art, music, furniture design, graphic design, hair, makeup, architecture, the way cars look -- all those things go together to make a moment in time, and that's what excites me."

A 2005 study by Euro RSCG Worldwide explains how Ford's observation fits into the big business of lifestyle:

Design now influences all areas of our lives, from where we live to how we travel, where we work, what we wear, and how we socialize. Where design was once deemed a luxury and sold as a point of differentiation, we’re now seeing it in all areas of consumption, including such everyday items as Smeg refrigerators, Dyson vacuum cleaners, Apple iPods, even a Tom Dixon–designed vibrator. This abundance of smart objects makes it increasingly possible—and affordable—for everyday people to create a “look” and “message” that extend beyond their bodies to their lives. People are now able to adorn themselves, their homes, their cars, and even their offices with fashions, tools, and toys that fit into their personal style, whatever that style may be. It allows one to create and “sell” the ultimate brand, “me.”

Find out more about buying into the Lux Life with PURE CONTEMPORARY's latest feature: Couture Club.

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