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September 28, 2005

More on Gehry and Pitt, the Celebritization of Design

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PSFK, The Global Trends Collaborative, built its name on studying trends the world over. They picked up on celebrity design, a trend PURE CONTEMPORARY explored in residential furnishings in Couture Club, Living the Lux Life, when they reported on Mick's daughter Jade Jagger's partnership with John Hitchcox and Philippe Starck's Yoo, one of the world's most innovative and visionary property developers.

Frank Gehry's relationship with actor Brad Pitt may be just another example of this trend.

Then again, maybe Pitt's just hard up for a place to live and his friend Gehry hatched a plan to help him out.

Josh Arghiros, chairman and chief executive of Karis, the company developing the proposed Gehry-Pitt project said of the actor: "He was there at inception and will be involved all the way. Frank has asked him to take on the design of one of the restaurants and one of the penthouse flats. Brad is looking for a place to live in Britain and it may well be that he'll take one of the flats in Brighton."


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