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March 14, 2006

Color Expert Expands Line

Our in-demand color expert and founder of Devine Color, Gretchen Schauffler, took some time out to chat with USA Today -- and lets them in on a new venture!

Have a question for Gretchen?

Colorful dreamer turns her passion into thriving paint biz
By Sue Kirchhoff, USA Today

Gretchen_schauffler_1PORTLAND, Ore. — Gretchen Schauffler wants American women to embrace corsets. Not the kind you're probably thinking of.

Schauffler, creator of the high-end Devine Color brand of interior house paints, plans to expand her $10 million annual business by introducing a line of custom window coverings she calls corsets: valances that hug the top of window frames and transform into full-length draperies by zipping on skirts of different hues and textures.

Her approach to the product illustrates why Schauffler has transformed in a few years from stay-at-home suburban mom to a businesswoman whose products have national reach. To get a precise fit, she hired an apparel company to shape the window treatments — making the corset moniker more than just a marketing ploy.

"We decided to tailor the window with color," Schauffler says, predicting this corset will liberate women who tell her they have few good choices beyond lower-end, unlined window panels and fussy fabric-store treatments that don't convey the modern look they crave.

Continue reading Colorful dreamer.

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