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March 28, 2006

Swarovski Crystal Car by Ross Lovegrove

Swarovski_crystal_aerospace_carI've been a huge Ross Lovegrove fan for years for his fearless nature. A friend said, don't you mean futurist nature? No. Anyone who can be so forward thinking in abstract and insistent on the integrity of that concept through execution -- is fearless. A vanguard of product design, the Welsh-born 47-year old has created for iconic brands Sony, Apple, Hermes, Vitra -- and now, Swarovski.

Certain to make headlines next week in Milan, the Swarovski Crystal Aerospace Car marries Lovegrove's passion of designing a car in materials never before chosen. Each crystal acts as a solar gain to power the car. Stay tuned.

Thanks BornRich for the tip!

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