National Search Launched for the Ugliest Couch

Expose your Ugly Couch!

NEW YORK, NY, August 21, 2008 – Sure Fit Inc, the leading provider and marketer of ready-made furniture covers, announced today the launch of its 2008 Ugly Couch Contest, the search for the ugliest couch in America.  Photo entries for the contest will be accepted until September 30^th at www.SureFit.com and by mail for a chance to win a $5,000 living room makeover by designer and host of HGTV’s Myles of Style Kim Myles, courtesy of Sure Fit Inc.

The panel will select 20 semi-finalists from around the nation before opening up voting to America on www.SureFit.com on October 13^th.  Each semi-finalist will receive a Sure Fit slipcover of their choice, ensuring that no ugly couch goes uncovered.  The grand-prize winner of the $5,000 living room makeover will be announced on November 15^th.

The criteria for choosing the ugliest couch includes the ugliness of overall design and fabric pattern, offensiveness of color, inappropriateness of fabric and inappropriateness of the combination of fabric, color and design as it relates to any period in the recent history of furniture.  The uniqueness of the couch as it relates to the above-mentioned criteria will also be taken into account.

Enter online at www.surefit.com.  Simply click on the “Ugly Couch Contest” button located on the homepage, and follow the instructions to attach photo.

Official rules and privacy policy can be viewed online at www.surefit.com.