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November 07, 2008

Digs to Impress, Modern Meeting Space for Rent


If ever there was an industry in need of a ground-breaking makeover, it is meetings. Meet at The Apartment, an evocative, two-story, 2,500-square-foot loft has just opened in SoHo offering an entirely reinvented space to hold business meetings, creative brainstorm sessions, new product launches, fashion events, etc.

Most meeting spaces typically have beige walls and a conference table, screen, but no style. Fully engineered for creative thought to flourish, Meet at The Apartment fills a void as a stylish/edgy/thoughtful one-stop-shop. The brainchild of Marc and Sara Schiller (Electric Artists and Wooster Collective) who have created a duplex loft which takes every conceivable need into account while allowing the space to inspire innovative minds. Designed by Stefan Boublil of New York’s premier design firm, The Apartment, the romantic minimalism meets chic modernism interior concept is at once aesthetically focused and fashionably smart. The design is completely unorthodox and is a genuine departure from the norm.

Meet’s sharply focused style comes with a sincere desire to make meetings more valuable. To that end, one of its most welcome characteristics is its one-flat-rate policy. Unlike other venues’ a la carte pricing, Meet’s bundled price features staffing (including a concierge, server and A/V tech), audio-visual components such as 65” presentation screens with corresponding PC and Mac-compatible workstations, meeting facilitation supplies (flip charts, color printers, markers and more), as well as unlimited beverages and snacks. Mornings begin with fresh fruit smoothie shots; at mid-day, fresh fruit and fresh-baked cookies keep the creative juices flowing; followed by wine and cheese to end the day. “We want to make sure that there are no big surprises when the final bill comes,” says  Sara Schiller, referencing a point of difference that is sure to be embraced by today’s belt-tightening executives.

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