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December 03, 2008

$5 Christmas Gift for Modern Design Lovers!


You can actually get something worthwhile for $5 these days, and it's a great buy worth every penny. George Nelson's 1977 classic, How to See.

Just updated in color with a new graphic layout, How to See reveals Nelson as one of the most important designers and thinkers of the 20th century, and an equally gifted writer.

How to See is a collection of over 50 chapter-long essays, illustrated with hundreds of startling photographs, mostly from Nelson's personal archives, and a preface by DWR founder Rob Forbes, who was project director for this re-edition.

The chapters cover topics as diverse as Letterforms, Spirals, Erosion of Pedestrian Space, Bread, Patterns and Pismo Beach. In each chapter Nelson discusses a way to understand and interpret the visual information presented through the photographic illustrations-the book is appropriately subtitled "A Guide to Reading our Man Made Environment." The text, as well as the photographs, are insightful, inspiring, provocative and entertaining and will be appreciated by students and design buffs alike. We consider it to be perhaps the best $30 $5 investment one could make towards a design education.

How to See is a limited edition, available exclusively at Design Within Reach. Made in U.S.A.

Did we mention it's only $5, with Free Shipping?  A great grab on a classic book that would be a much appreciated gift for the art/design/architecture lover on your gift list.

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