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April 27, 2009

Reinventing the box

Veuve Clicquot is revealing DesignBox - its own exclusive eco-friendly gift box. Below is an interpretation of DesignBox by Tom Dixon, presented as part of an installation called "Out of The Box" at Superstudio+.

Light bys Tom Dixon

The design and production of DesignBox includes a number of innovations that also reinforce Veuve Clicquot's commitment to sustainability:
- The box is mono-material - made of just paper - which avoids difficulties associated with recycling and certain fabrication processes that are often polluting
- No plastic lamination (protective plastic film) is used in the box - with inks, glues and solvents representing less than 5% of the total weight of the product
- The paper used comes from forests under management of the FSC (Forest Stewardship Council), a non-profit organization?established to promote the responsible management of our forests
- Micro-grooving reduces the usage of paper in packaging

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-- allie

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