DWR Catches On

Dear DWR,

Thanks for letting us know about your latest "innovation."  We understand your excitement and wish you the best, but really, custom fabrics? Isn't it about time?  The biggest impact this announcement made was surprise that these options weren't already available.

Partnering with Maharam and Spinnybeck is a great idea. They're both leaders in the industry and have a bevy of modern and contemporary fabrics and leathers. Over 800 fabric choices! Over 900 leather choices! Almost 100 options in Ultrasuede! How could you have left these design choices out of reach for so long?

Well thank goodness the dark ages have passed, because we've been saying it for years: Modern style is all about customization!

Kudos to you, even if it's a little late.